Yagiz Efe Bulbul is an MBA student at Virscend University, where he also works as a Digital Marketing Coordinator. His research focuses on the intersection of artificial intelligence, technology, consumer behavior, and strategic marketing, with a particular emphasis on tourism and cultural marketing. He previously earned a Bachelor’s degree in Management Information Systems at Akdeniz University. Alongside his academic work, he is the Co-Founder of ENYA Medya and has led digital campaigns across education, food, logistics, and fitness industries. His current research projects examine AI-generated content and consumer perception, and he plans to pursue a PhD to further contribute to the academic literature on emerging technologies in marketing