Higher education faces the challenge of attracting, retaining, engaging, and preparing students. CSUDH is addressing this by meeting the students where they are. Esports has been taking the world of higher education by storm. What began as a student club or an enrollment strategy adopted by smaller private institutions has become a staple strategy on campuses around the country and expanding across the globe. In this session, we will discuss the on- and off-campus shifts that esports has accelerated at our institution and share the innovative benefits to enrollment, retention, recruitment, education, and career readiness. You will see the success and acquire ideas that may work at your institution.