How can institutions foster a truly data-informed culture? This session shares how San Francisco Bay University’s Office of Institutional Research (IR) uses Spark Sessions and AI tools to make strategic planning more inclusive, efficient, and actionable. Participants will learn how collaborative ideation and interactive IR data platforms empower staff engagement and strengthen decision-making. The session includes a live demonstration, leadership reflections, and a Q&A with IR staff, university leadership, and the AI developers behind the innovation.