Marco Antonio Cruz has served as SJSU’s Senior Director for Institutional Research and Strategic Analytics since January 2022. He leads university-wide initiatives to democratize access to strategic data assets, strengthen data infrastructure and governance, and engage the Spartan Community to pivot the culture from being data-informed to a data literate campus. He is a WSCUC Peer Evaluator with subject matter expertise in institutional research and effectiveness, enrollment management, student success, strategic and contingency planning, accreditation and P-20 policy.