We address the consistent question of whether investment in higher education is reasonable. Increasing costs of education has been of greater concern so as to ask for the value of tertiary education. Based on the literature, we UPC developed a methodology that uses internal information and market information from government surveys that allow us to determine ROI for the university as a whole and for an specific program depending on availability of information.  An alternative method is to evaluate the amount of time after graduation that is required to payback the student or family investment in education.  We compare the results with other cases of students who do not complete tertiary education, go to labor market after finishing school and even with truncated secondary education.  Through this analysis, we have proved the importance and value of tertiary education. It's seen that college degrees have a significant salary growth rate as compared to people with no higher education.