W. Kenneth Nelson is the Director, Office of Educational Effectiveness and Institutional Research at Loma Linda University and has served as a faculty member in the School of Allied Health Professions for the last 17 years. Being a graduate of WSCUC’s Assessment Leadership Academy, he is passionate about promoting evidence-based student success endeavors. As a nationally recognized expert in data visualization in academics, he has held workshops and presented for Microsoft Higher Education at educational forums. Prior to joining Loma Linda University, he spent 25 years as the medical director for a health education NGO. Dr. Nelson holds a medical degree and a master’s in health professions education.